As the author writes, ”the consumer class now includes more than 1.7 billion people and nearly half of all consumers are now in developing countries, such as China and India”, I believe that when the countries develop, the consumer level also increases. Also, in those countries, China and India, there are many companies from other nations. Those two developing countries get new skills, and are creating advanced technologies, such as computers and smartphones. In this way, I believe that people’s lifestyle become better by the rising number of consumer. soa natural?